1942
Feb 26, 2010Public
Photo: The April, 1942 issue of Good Housekeeping was 25 cents in the US, 30 cents in Canada. The subscriber was Lora Dingus of Coeburn, Virginia.
Photo: Friendly tips about money, but notice that 4 out of 5 are about men.
Photo: Celebrities, like film star Ida Lupino, did many ads in the 30's, 40's & 50's. Wealthy socialites also appeared in magazine ads.
Photo: In 1942  several songs served an unofficial national anthems. The Star Spangled Banner was one of them, and began gaining more popularity in the 40's.
Photo: A colorful movie ad
Photo: Mr. & Mrs. Neven, and their marriage made in heaven.
Photo: From Spry shortening, how to make a fried noodle basket, and a recipe for creamed ham and eggs.
Photo: Coca Cola offered a book on flower arranging, and suggested you set out a tray of ice filled with bottles of ice cold Coke for your guests.
Photo: This issue had a lot of fashion news
Photo: Clothes for spring and summer of 1942
Photo: More outfits
Photo: Tips about wearing slacks from the men at Good Housekeeping. Many did not approve of women wearing pants, even in the 1960's. My mother rarely wore them before the late 60's, because my father didn't like it. Note the phrase, "-if your family approves".
Photo: It says here the guys were grumbling and unenthusiastic about the pants article.
Photo: More slacks.
Photo: Wearing slacks was a pretty bold step, but how would it look if Rosie hiked up her skirt to climb up to rivet the wing of a B25?
Photo: There were lots of weddings in 1942, and here's a lovely gown featuring a sweetheart neckline. pattern sizes start at size 12. I guess that would be a 2 in today's sizes?
Photo: More patterns
Photo: Two piece dresses were in, as were peplums.
Photo: I think I've seen many of the dresses on these pages in old movies.
Photo: Cream of Mushroom soup, once just for company, but now, thanks to Campbell's, you can enjoy it every day.
Photo: Poor Petunia.
Photo: Illustrated storylines were often used in ads.
Photo: She's Engaged! She's Lovely! She uses Ponds! was a long running ad campaign and quite famous. This ad is also an example of a socialite used as a product spokeswoman.
Photo: The wartime theme was used in some ads and illustrations. Soldiers and sailors in uniform would be shown in some.  Here's Lysol telling Mrs.Housewife how she can wage war on dirt and germs just like Uncle Sam.