Ignite – Google

All participants must fulfill the following requirements:

Must be a Hong Kong permanent resident.
Will graduate or have graduated from local or overseas universities/ tertiary institutions in 2014, 2015, 2016 or 2017.
Will have obtained Higher Diploma, Associate Degree, Bachelor's Degree or above prior to August 31, 2017.
Have not worked in a full-time marketing-related role (internship excluded).
Obtain a Google Ignite account
Obtain Google AdWords Certification by application deadline (must be at least valid until the end of February 2017).

If you have yet to obtain a valid Google AdWords Certification, you may sign up for free certification trainings in September and October.

Seats are limited. Click here to sign up.
Submit application along with your resume, most recent school transcript, HKDSE (or equivalent) results and 2 short essays.

Application Period: From now to Nov 14, 2016 Recommended completion date: by mid Oct, 2016
Prioritize and submit the companies that you want to apply for acoording to the job openings.

Submission starts on Oct 11, 2016. Recommended completion date:
by end of Oct, 2016

IMPORTANT: Extension of Certification Deadline

We have extended the certification deadline to Dec 5, 2016 as many Google Ignite applicants have been experiencing a bug in the certification exams. Please be reminded that you would still need to submit the 1) application and 2) rank job form before Nov 14, 2016.

Visit “Google Ignite 1-min Guide” for application details and tips.

Submit application & rank job: Nov 14, 11:59pm Get the AdWords Certification: Dec 5, 11:59pm

1) English Resume

Upload your resume. The resume should be in English, does not include any contact information, within the one page limit of an A4 paper, and in PDF or doc(x) format. It can include working experience, education background, awards, extracurricular activities, and personal interests and skills etc.

2) Short Essays

Please answer the following questions in English and within the word limit.

Why do you want to get into the digital marketing field? (max. 300 words)
Create a marketing plan to promote a product / service of one of the flagship companies (please see homepage to find out the list of flagship companies) to consumers (aged 22 - 35) with a HK$50,000 budget. Your plan can be based on the following questions. (max. 1,000 words)
- What is your assessment of the company's positioning and competitive landscape?
- Given the above assessment, what is your campaign idea and marketing message?
- What are the key success metrics and what is your estimate of the results?

Scoring Criteria

Quality of the analysis (30%)
Idea’s appeal and feasibility (35%)
Proposition logic (35%)

3) Transcripts

Most recent full-year or graduation transcript of university or tertiary institution

The transcript should be in PDF format.

Official HKDSE Scores or other equivalent public examinations

The certificate should be in pdf format.

Evaluation Criteria

Current students

60%: In-school performance / internship or competition experience
40%: Short essays
Extra points: 5% extra points will be awarded for each additional AdWords advanced exam passed (such as Display Advertising, Video Advertising etc.)

Recent graduates (non-marketers only)

20%: In-school performance / internship or competition experience
40%: Work experience
40%: Short essays
Extra points: 5% extra points will be awarded for each additional AdWords advanced exam passed (such as Display Advertising, Video Advertising etc.)

Submit application & rank job: Nov 14, 11:59pm Get AdWords Certification: Dec 5, 11:59pm

Qualifications

Application Submission