Google Ignite will provide a 6-month, in-depth pre- and on-job training to individuals hired through the program. Courses include integrated marketing strategies, digital marketing (Search Marketing, Display Marketing, Video Marketing, Mobile Marketing and Social Marketing) as well as analytics. Other technical techniques essential to digital marketing success such as mobile site best practices, multi-screen marketing, A/B Testing etc. will also be discussed. Through theories and real-life projects, the "Digital Star II" will be well prepared to jump start their marketing career.
Rapid ramp-up for your marketing career: The intensive two-week bootcamp, (pre-job training) helps participants get a head start for their new job.
Boost your integrated marketing design skill: Through actual corporate case studies and mini-competition, participants will learn how to develop a holistic integrated marketing campaign in a short period of time.
Obtain hands-on digital marketing and analytics skills: Through in-depth lectures on digital marketing solutions, analytics and AdWords mini-competition, participants will gain valuable hands-on experience.
Build a solid cross-industry network: Through team assignments, participants will build deep relationship with classmates from different industries.
Access to professional trainers: The courses will be taught by experienced Googlers, Google certified trainers, and senior industry execs.
Digital Star Onboarding Training will only be provided to the "Digital Star II", who successfully hired through Google Ignite. Google will email the training related information to all qualified participants by mid May, 2017.
2016 年全新改版課程大綱將於2016年 4 月份公佈。
2016 年全新訓練課程詳細內容僅提供給正式獲聘的「火星人 2.0」,
Google 將於 2016 年 7 月 8 日前寄送課程通知給所有學員。