Global Academic Panel

The Global Academic Panel consists of scholars from all over the world who manage academic aspects of the Online Marketing Challenge. In addition to selecting the regional and global winners, the panel develops Challenge teaching materials and research.

  • jamie murphy

    Jamie Murphy

    Global Academic Lead, A Docent with the University of Eastern Finland

  • Jamie Murphy (Australia), Global Academic Lead, helps Google and the panelists ensure the Challenge provides a solid academic and consulting experience. A Docent with the University of Eastern Finland, his background includes European marketing manager for PowerBar and Greg Lemond Bicycles, and a PhD from Florida State University. Prof. Murphy's industry and academic experience spans continents and includes hundreds of academic publications and presentations, as well as New York Times and Wall Street Journal stories. His research focus is on the effective use of the Internet for citizens, businesses and governments. His passion is motivating and mentoring great students.
  • amit das

    Amit Das

    Associate Professor of Management at Qatar University (Qatar)

  • Amit Das (Qatar) is an Associate Professor of Management at Qatar University, where he teaches International Business and e-Commerce. His research examines human decision-making processes using a variety of methods: experiments, process-tracing, and simulations. He also studies the processes of technology innovation, with special emphasis on computer hardware and software. Amit has consulted with a variety of organizations: media and high-tech businesses, government bodies - civilian and military, and non-governmental organizations in the United States, Singapore, and Qatar.
  • mustafa faisal ahmed

    Mustafa F. Ahmed

    King Fahd University of Petroleum & Minerals (KFUPM)., in Dhahran Saudi Arabia

  • Mustafa F. Ahmed (Saudi Arabia) teaches E-Commerce & Digital Strategies at King Fahd University of Petroleum & Minerals (KFUPM)., in Dhahran Saudi Arabia. When he is not teaching he is either mentoring or advising High Tech Startups at KFUPM’s Entrepreneurship Institute. On the applied research side, Mustafa is the President & CEO of Ascend E-Ventures - a Silicon Valley based Digital Consultancy helping organisations and startups with their digital strategies or getting to the ‘next stage’. He is also the Co-Founder & CTO of Saletab.com - Saudi Arabia's 1st online marketplace. Mustafa enjoys Nebraska Cornhusker football and biking.
  • theresa b clarke

    Theresa B. Clarke

    Wampler-Longacre Professor of Marketing at James Madison University

  • Theresa B. Clarke (USA) is the Wampler-Longacre Professor of Marketing at James Madison University where she teaches Principles of Marketing, Integrated Marketing Communications, Internet Marketing Practicum, and Search Engine Advertising. Prior to this position, she was a member of the marketing and e-commerce faculty at Old Dominion University. Dr. Clarke earned her PhD at the University of Kentucky and has work experience at JBI Customized Computer Solutions, California University of Pennsylvania's Entrepreneurial Assistance Center, IBM, and Service Corporation International. Her research has appeared in journals such as Industrial Marketing Management, International Marketing Review, The Journal of Personal Selling and Sales Management, The Journal of Internet Commerce, Journal of Marketing Education, Journal of Business Research, Journal of Brand Management, and International Journal of Hospitality Management. Dr. Clarke is co-editor of the book “Advances in Electronic Marketing.” She is the Business Portal Editor for MERLOT, and serves on the review boards of various marketing journals.
  • wojciech czart

    Wojciech Czart

    Senior Lecturer at the Adam Mickiewicz University’s (AMU) Faculty of Physics (Poland)

  • Wojciech Czart (Poland) is a Senior Lecturer at the Adam Mickiewicz University’s (AMU) Faculty of Physics, where he received his PhD. He developed research skills in centers like NRC in Ottawa, CRTBT CNRS in Grenoble and CERN in Geneva. Based on ubiquitous-, community- and self-learning paradigms since 2008, Wojciech teaches internet marketing for students of Poznań University of Economics, University of Technology and AMU. He has given invited lectures at universities across Europe. Wojciech is a Google Digital Garage Trainer and was invited to the jury of the ‘Collegiate ECHO Marketing Challenge’. Poland’s Ministry of National Education and his university have awarded his achievements. Wojciech has taught courses and supervised Master’s theses on object oriented programming and engineering, web and Unix-like servers, online security, web usability, e-stores building and ICT tools in business and education. His MSc students work in renowned companies like Allegro.pl or start their own one like MaxROY.com.
  • liz gray

    Liz Gray

    Faculty member at Fanshawe College in London, Ontario, Canada

  • Liz Gray has been a faculty member at Fanshawe College in London, Ontario, Canada for 15 years where she created and teaches courses in Search Engine Marketing and Google Analytics. She has been a freelance consultant in the SEM and SEO field and has worked with companies that include Page Zero Media, ATMOS Marketing, Sundance Media, and Interact Direct. Liz is Google AdWords and Analytics certified. She has been a member with the Search Engine Marketing Professional Organization Certification Board and the Board of Directors of the London Small Business Centre. She is a graduate of the Richard Ivey School of Business at Western University and a Masters of Digital Experience Innovation Candidate at the University of Waterloo. Liz is a regular speaker in Ontario on the topic of SEM and Web Analytics.
  • Peter L. Heinzmann

    Peter L. Heinzmann

    Professor at the University of Applied Sciences in Rapperswil (HSR), Switzerland)

  • Peter L. Heinzmann (Switzerland) is a Professor for computer networking and information security at the University of Applied Sciences in Rapperswil (HSR). He is also the technical director of cnlab information technology research ag, a small company providing “engineering based consulting” with focus on Internet performance and security. Peter Heinzmann received the Dipl. El. Ing. and Dr. Sc. Techn. degrees from the Swiss Federal Institute of Technology, ETH Zurich, Switzerland, in 1979 and 1987, respectively. From 1979 to 1987 he worked at the Institute for Communication Technology, ETH Zurich, in the areas of cryptography, fiber optics and computer networks. In 1987, Dr. Heinzmann joined the High-Speed LAN/MAN group at the IBM Research Division, Zurich Research Laboratory, Rueschlikon, Switzerland. His current research interests are in the areas of Internet performance, information security and privacy, as well as special computing and sports applications.
  • Larry Neale

    Larry Neale

    Professor of Marketing at Queensland University of Technology (QUT) in Brisbane, Australia

  • Larry Neale (Australia), Academic Lead for Asia Pacific, is a Professor of Marketing at Queensland University of Technology (QUT) in Brisbane, Australia and holds a PhD from The University of Western Australia and an MBA from the University of Illinois at Urbana-Champaign. Larry is a keen sports fan and life observer, and has parlayed his passions into research streams which include sports marketing, electronic marketing, marketing education and consumer misbehaviour. With a background in small business retailing, Larry understands the power and challenges of using technology to market products globally. Recently Larry has become involved in training and advising student teams from QUT for business case competitions around the world.
  • Joni Salminen

    Joni Salminen

    Taught digital marketing at the Turku School of Economics, Aalto University, and University of Oulu, Finland

  • Joni Salminen (Finland) has taught digital marketing at the Turku School of Economics, Aalto University, and University of Oulu. Joni has been interested in digital marketing and online business since 2007. In his dissertation, he studied the strategic problems of early-stage platform startups on the Internet. The dissertation can be downloaded at: https://goo.gl/jvqMuu. Joni’s Master’s thesis, titled "Power of Google: A study on online advertising exchange", dealt with exchange relationships in search-engine advertising. Joni is particularly interested in applying traditional marketing theory to digital marketing, and loves to plan and create online marketing strategies for companies of all size and type.
  • Clay Voorhees

    Clay Voorhees

    Associate Professor of Marketing at Michigan State University, USA

  • Clay Voorhees (USA) is an Associate Professor of Marketing at Michigan State University where he teaches a range of courses at both the graduate and undergraduate level focused on Marketing Strategy, Innovation, and Research Methods and Analytics. He researches relationship marketing issues with a focus on loyalty development, customer experience measurement and management, and assessing return on marketing investments. Clay's research has been featured in media outlets such as: USA Today, National Public Radio, Associated Press, CNBC and published in leading journals in marketing, management, and hospitality. Clay has also partnered with Google Grants and several non-profits in Michigan as part of the AdWords in the curriculum initiative.
  • Nadzeya Kalbaska

    Nadzeya Kalbaska

    Faculty at the Università della Svizzera italiana (USI, University of Lugano, Switzerland)

  • Nadzeya Kalbaska, PhD, (Switzerland) is a lecturer and a postdoctoral researcher at the Faculty of Communication Sciences at the Università della Svizzera italiana (USI, University of Lugano, Switzerland). She teaches eTourism related subjects at several universities in Switzerland and Italy, as well as provides executive training on Online Communication and e-commerce to Destination Management Organizations and tourism companies globally. Her research focus is on the use of ICTs within Human Resource Management: eLearning and MOOCs in the hospitality and tourism field. At USI she coordinates research activities within the field of eLearning integration in tourism and hospitality, encompassing empirical, design-oriented, and impact studies. She serves IFITT - International Federation for IT and Travel and Tourism (www.ifitt.org) - as General Secretary.
  • Andy Dahl

    Andy Dahl

    Assistant Professor at the University of Wisconsin-Whitewater

  • Andy Dahl is an Assistant Professor of Marketing teaching undergraduate and graduate digital marketing courses in the Department of Marketing at the University of Wisconsin-Whitewater. Dr. Dahl helped launch the university’s digital marketing major, minor, and certificate programs in 2015. In addition to serving as an advisor for UW-Whitewater’s American Marketing Association (AMA) chapter, Dr. Dahl is on the International Collegiate Chapters Council that oversees programming for over 350 Collegiate AMA chapters. Dr. Dahl has over fifteen years of marketing consulting experience and is currently a partner and Director of Research for a Madison, WI-based marketing research and strategy firm. In this role, he has extensive experience working with both for-profit and non-profit organizations to enhance their digital marketing presence including directing a four-year national social media campaign for a healthcare social cause. Dr. Dahl’s academic research focuses on digital marketing, online consumer behavior, value co-creation, internal marketing, and healthcare marketing, and pedagogical issues related to digital marketing and critical thinking. Dr. Dahl received his Doctorate in Business Administration with a concentration in Marketing from the University of Wisconsin-Whitewater.
  • Harold Boeck

    Professor at the business faculty (École des sciences de la gestion) of the Université du Québec à Montréal in Canada

  • Harold Boeck (Canada) is a professor at the business faculty (École des sciences de la gestion) of the Université du Québec à Montréal in Canada. His interests are focused on Marketing Innovations, Marketing Technology, and especially Internet Marketing. He holds a Ph.D from the École Polytechnique de Montréal and published his research in international peer-reviewed journals such as Technovation, Journal of Medical Systems, Ethics and Information Technology, and Journal of Business & Industrial Marketing. He started his career at an IBM partner as an e-business manager and then at Hewlett-Packard as a Principal Consultant. He counts more than 20 years experience in Internet Marketing. He is a member of the Global Online Marketing Academics and a founding professor of the Global Online Marketing Academic Challenge (GOMAC). He also provides assistance to several consulting agencies specialized in AdWords online advertising. He is passionate about helping students achieve more. They were Global Winners in the Google Online Marketing Challenge as well as in several other student competitions.