New BCG Research: A Guaranteed Opportunity in Programmatic Advertising

Programmatic Guaranteed is the new handshake between media buyers and sellers.


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According to The Boston Consulting Group research, using Programmatic Guaranteed for direct deals can drive operational efficiency improvements of 57% for publishers and 29% for advertiser and agency teams — versus traditional direct reservations.

The Promise of Programmatic Guaranteed

Programmatic Guaranteed brings the power of automation to direct deals. We studied more than 40 advertisers, agencies, and publishers worldwide and found that Programmatic Guaranteed takes waste out of the advertiser-agency-publisher relationship, reduces friction across cross-functional teams, and improves campaign performance. Download the report to learn the following:

  • The percentage of direct deal dollars that will turn programmatic over the next 3 years
  • The average efficiency gains (time saved) Programmatic Guaranteed delivers for agencies and publishers
  • The (8) categories of operational waste that Programmatic Guaranteed addresses
  • The (4) levers agencies can pull to make the most of Programmatic Guaranteed

Save time and invest it wisely with Programmatic Guaranteed.